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Lifestyle wear model photo
Christian Iddon in his oversized Premium Hood

About Us

HMY was born out of custom paint and late nights in the garage. What started with boots & helmets turned into clothing that carries the same edge, loud graphics, clean fits and no shortcuts. We ride, we design and we give back. Every drop fuels the scene, backing riders, teams and charities. HMY isn’t chasing trends. It’s built from grit, made for the community and worn with pride.

"We so grateful to everyone who’s been part of the journey in building this epic brand."

a message from the founder
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